Questions:
- What makes your Strategic Growth and Marketing Workshop different from other Workshops and Seminars?
- What if I have religious or family obligations and can't attend either Friday or Saturday?
- Are you going to bore me with a lot of useless theoretical stuff?
- What if I want help implementing my plan after the Workshop?
- Can this really make a difference in my practice?
- What sort of practitioners participate in this program?
- What if the very idea of marketing my practice makes me feel uncomfortable?
- Can marketing really be done ethically?
- Isn't marketing risky?
- Can marketing help my large group practice?
- Why should I work with Physical Therapy Practice Builders?
Q. What makes your Strategic Growth and Marketing Workshop different from other Workshops and Seminars? (top)
A. Personal attention. Even before you come to the Workshop, your consultant will spend time on the phone with you discussing your goals and needs, so that he or she is already hard at work on your custom marketing plan long before you ever meet face-to -face.
At the Workshop itself, your "group" time is spent with no more than four other practices, so you are free to ask the questions you need answers to. And over the course of the program you will enjoy private on-on-on time with your consultant. It is truly a hands-on program like no other you have ever attended.
Plus, you'll leave with a written, customized Strategic Marketing Pan.
Q. What if I have religious or family obligations and can't attend either Friday or Saturday? (top)
A. If you can't make the time, we suggest you consider our one-day On-Site meeting, where your Consultant will come to your offices (or other location of your choosing) and give you 100% of his or her time.
Q. Are you going to bore me with a lot of useless theoretical stuff? (top)
A. Absolutely not. The skills, techniques and strategies you learn will be new to you and are immediately useful. No pie-in-the-sky stuff here…only practical, useful information that you can begin to apply the very next day to bring in the patients you want.
Q. What if I want help implementing my plan after the Workshop? (top)
A. If you choose, Physical Therapy Practice Builders can help you implement the recommendations made in your marketing plan. Or you can do them yourself. The choice is yours.
Q. Can this really make a difference in my practice? (top)
A. We often hear back from past attendees of this meeting, saying that this event was the most important weekend in their professional lives. Based upon our experience with thousands of practitioners before you, we unabashedly expect to far exceed your expectations. Our exit surveys show our clients to be extremely satisfied with their weekend experiences... and their plans.
Q. What sort of practitioners participate in this program? (top)
A. Most participants already own successful practices, but they are looking for practical and ethical ways to improve on that success.
Here are some typical types of practitioners who have sought out our meetings:
- Practitioners who need to increase the number of new patients so that they can hire an associate and take some well-deserved time off.
- Practitioners thinking of retirement who want to make sure that their practices are attractive to potential buyers. Often, we will help them to implement plans that will enhance the value of their practices by increasing their size and by installing ongoing patient-generating systems.
- Practitioners looking to open a new or additional office who need to hit the ground running.
- Practitioners who are far too dependent on one or more major payers or have recently lost a major payer and need to create new sources of patients.
- Practitioners facing aggressive competition looking for ethical ways to make their practices stand out from other equally qualified practitioners in the area - so that they can attract both new patients and professional referrals.
But no matter what your particular situation, whether you are just starting out or ready to retire, have a group or are solo, have one location or 40+, your practice can benefit from this program. Because of the personal nature of the planning sessions, we are able to develop a plan that meets your specific needs and goals - something that is impossible in traditional seminar programs.
Q. What if the very idea of marketing my practice makes me feel uncomfortable? (top)
A. You're not alone. Practice marketing was illegal just 31 years ago, and that legacy still shapes many attitudes. And you may see practitioners who market with methods that reflect poorly upon themselves - and their professions.
Marketing can look cheap, even tacky, but you can control the message and image of your marketing. In fact, your distaste for marketing can hold you back from the success you deserve. Don't dismiss its power. Focus on communicating your excellence, compassion for patients and integrity by marketing well.
At Physical Therapy Practice Builders, our years of experience can provide the resources you need to harness that power and make it work in your favor to build and protect an image of integrity, ethics and professionalism.
Q. Can marketing really be done ethically? (top)
A. Yes. In fact, marketing can actually build your reputation while increasing your bottom line.
Q. Isn't marketing risky? (top)
A. Done the right way, marketing can actually reduce your overall risk while enhancing your bottom line and your image. In fact, we believe it's much riskier not to market.
Q. Can marketing help my large group practice? (top)
A. Absolutely. In fact, many times a large group practice is the ideal candidate for marketing. Typically, large group practices are subject to the laws of tough, corporate competition and must work even harder to gain the consumer's attention.
However, it is important that you involve all practice owners from the start. Designating a "marketing program champion" who can help facilitate your decision-making process efficiently is also recommended.
With multiple decision makers involved in the process, sometimes personal preference wins out over best strategies for the practice. Therefore, it is important to appoint one person to stay focused on your original practice objectives and goals.
Q. Why should I work with Physical Therapy Practice Builders? (top)
A. Since 1979, Physical Therapy Practice Builders has been guiding physical therapists and healthcare practitioners to professionally and ethically market their products and services to adapt to a dynamically changing environment. We focus on developing practical marketing programs with easy-to-implement strategies to ensure that physical therapists and practitioners are not overwhelmed with the business side of owning a practice. We act as a marketing partner and personally monitor the progress of every program - every step of the way.