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E-Marketing Tactics Survey Results

PBO E-Marketing Survey Results
How much of your marketing budget is now spent on Internet tactics (including all techniques, such as website, search engine advertising, e-blasts, e-newsletters, social networking sites)?
Answer Options Response Frequency Response Count
0-10% 66.0% 352
11-20% 19.3% 103
21-30% 6.6% 35
31-40% 4.3% 23
More than 41% 3.8% 20
answered question 533
What is your practice trend in terms of marketing on the Internet?
Answer Options Response Frequency Response Count
I am marketing more on the Internet now than I was a year ago 37.9% 202
No change 59.7% 318
I am marketing less now on the Internet than I was a year ago 2.4% 13
answered question 533
Which Internet marketing tactics are you currently using? (Please check all that apply)
Answer Options Response Frequency Response Count
Website 79.1% 406
Search engine marketing (paid ads on Google, etc.) 16.0% 82
Search engine optimization (improving organic search results) 21.2% 109
Online directories 29.8% 153
E-blasts 7.2% 37
E-newsletters 21.8% 112
Social networking websites (such as Linked In, Facebook, etc.) 13.6% 70
Other (please specify) 11.5% 59
answered question 513
Other Responses
YOU TUBE
monthly emails
Specialty websites
yellowpages.com
Blog
college webpage
YOU TUBE
TV internet number
Visit www.freefitcheck.com, www.freehearingtest.com, and www.earinc.com.
monthly personal message to e-addresses in our system
E commerce
none, considering web site
Organizational links
Institutional Websites
If you are marketing on social networking sites, which sites are you using? (Please check all that apply)
Answer Options Response Frequency Response Count
Linked In 36.2% 55
Plaxo 6.6% 10
Facebook 30.9% 47
MySpace 13.2% 20
YouTube 13.2% 20
Other (please specify) 35.5% 54
answered question 152
Other Responses
Not yet, but plan to soon on myspace and youtube.
Twitter 3
We are about to start Facebook
Indiv blogs
Who's Who
Chamber of commerce
If you are not marketing on social networking sites, how likely is it that you will do so in future?
Answer Options Response Frequency Response Count
Not at all 40.4% 193
Somewhat 49.2% 235
Very 10.5% 50
answered question 478
If you are not marketing on social networking sites, why?
Answer Options Response Frequency Response Count
Have concerns about professionalism 43.7% 197
Have concerns about privacy 16.9% 76
Don’t understand the medium 25.1% 113
Other (please specify) 14.4% 65
answered question 451
Other Responses
we are a subspecialty we market to other docs
cost
Not sure how effective it is.
Having to learn the medium
The internet doesn't work for our practice. One on one marketing is the best tool for us.
time/$
I did facebook and it was a zero
I'm not an early adopter.
I NEED LOCAL OPTIONS
question results in a rurual area
have a full schedule without marketing and limited office space to add another person
MUST RESEARCH EVERY POSSIBLE SITE TO SAVE MONEY
have not reached that point
Have not started yet but will soon
just not done this yet
Haven't updated marketing plan
We are just starting overall marketing, so we are analyzing the correct medium to use most effectively
Unlikely to specifically target specific market and their 3rd parties well enough
have not had the need to market
Patients are still not in the digital age, so paper works best.
Not sure it will reach our target market
Not convinced this is where to locate oncology pateints
Don't feel it is beneficial
need to get store web site up first
Not part of broader network marketing strategy
All of the above
using other media
Oncology practice: not easily marketed, delicate
Don't know of any evidence to show that it is actually cost effective or worth the time and effort for my type of practice
Which Internet marketing tactics are working best during the recession?
Answer Options Response Frequency Response Count
Website 47.7% 222
Search engine marketing (Google, etc.) 8.8% 41
Search engine optimization 7.1% 33
Online directories 9.5% 44
E-blasts 3.0% 14
E-newsletters 7.7% 36
Social networking websites 4.3% 20
Other (please specify) 11.8% 55
answered question 465
Other Responses
Insurance website referrals
Ecommerce
None are working well
If you have a website, what do you offer on your site? (Please check all that apply)
Answer Options Response Frequency Response Count
Request/schedule an appointment 35.7% 163
Electronic bill pay 9.8% 45
Information on practitioners (resume/bio) 71.3% 326
Patient educational information 75.7% 346
Before/after pictures 14.9% 68
Other (please specify) 19.0% 87
answered question 457
Other Responses
On line gift cards
Registration Forms, Contact Us Form
Questionnaires: diagnostic nature.
Other non-related products
Paperwork
Topic of the month
Two videos (soon to be three)
Information on our services, pictures of our therapists working with patients, general information on how to contact our clinic, offering a free consultation.
Prescription renewal
Orthodontist information on reconditioning
Request for information
Product & service info
Links to questions and contacts for comments
Information and promotions
Lab tests
E commerce
Pt info forms downloads, request for RX refills, email to audiology, nursing, physicians, etc. for pt questions
Health history forms
Patient testimonials
newsletter sign-up
Do you utilize a professional service or consultant for search engine optimization (improving organic/natural search engine results)?
Answer Options Response Frequency Response Count
Yes 29.4% 153
No 70.6% 368
answered question 521
How many new patients are generated each week by your website?
Answer Options Response Frequency Response Count
0 36.3% 178
1-3 46.6% 229
4-6 9.6% 47
7-9 2.9% 14
10+ 4.7% 23
answered question 491
Do you use Internet Marketing for professional referrals?
Answer Options Response Frequency Response Count
Yes 16.4% 86
No 83.6% 437
answered question 523
If so, how? (Please check all that apply)
Answer Options Response Frequency Response Count
E-blasts 14.0% 17
E-newsletters 37.2% 45
Linked In/Plaxo/other professional social site 16.5% 20
Links between your website and other websites 43.0% 52
Other (please specify) 26.4% 32
answered question 121
Other Responses
Free online educational seminar
Thank you notes; treatment plan information
Surveys
Professional association Listings
Do you still advertise in the print Yellow Pages?
Answer Options Response Frequency Response Count
Yes 66.5% 348
No 33.5% 175
answered question 523
Do you plan to advertise in the print Yellow Pages next year?
Answer Options Response Frequency Response Count
Yes 62.2% 323
No 37.8% 196
answered question 519
If you advertise in online directories (such as Yellow Pages online or other medical online directories), how well have these performed for you?
Answer Options Response Frequency Response Count
Better than print directories 16.2% 58
As well as print directories 46.5% 166
Not as well as print directories 37.3% 133
answered question 357
What type of practice do you have?
Answer Options Response Frequency Response Count
Allergist 0.2% 1
Anesthesiologist 0.0% 0
Audiologist 8.0% 42
Bariatrician 0.0% 0
Cardiologist 0.6% 3
Chiropractor 5.2% 27
General Dentist 4.4% 23
Dermatologist 0.4% 2
Endodontist 0.4% 2
ENT 3.3% 17
Family Practitioner 1.5% 8
Gastroenterologist 0.4% 2
General Practitioner 1.1% 6
General Surgeon 0.6% 3
Hearing Specialist 3.4% 18
Neurologist 0.2% 1
OB/GYN 1.1% 6
Ophthalmologist 0.6% 3
Orthodontist 5.7% 30
Orthopedic Surgeon 1.5% 8
Pain Management Specialist 0.6% 3
Periodontist 0.2% 1
Physiatrist 0.0% 0
Physical Therapist 9.8% 51
Plastic Surgeon 3.4% 18
Podiatrist 0.6% 3
Pulmonologist 2.3% 12
Radiation Oncologist 0.6% 3
Radiologist 5.9% 31
Sleep Medicine 11.9% 62
Urologist 0.6% 3
Veterinarian 0.2% 1
Other (please specify) 25.4% 133
answered question 523
skipped question 13
Other Responses
Biomed special in Imaging
Biomedical
Biomedical technician
Cardiopulmonary
Chiropractic and herbal consulting
Cochlear Implant Center
Cosmetic surgery
DME
Facial plastic surgery
General dentist and radiologist
Genetics
Hearing Aid Center
Hem/onc
Home Health Agency (FULL SERVICE)
Home Medical equipment
Home Respiratory Care
Hospital CEO
Hospital sleep lab
IM
Infectious Disease
Internal medicine/geriatrics
Interventional Oncology
Laboratory medicine
Maternal fetal medicine
Medical Cosmetics
Medical Imaging
Mu-disciplinary pediatric rehabilitation
Multiple specialties
NEURODIAGNOSTICS
Occupational Therapist
Occupational Therapist/Hand Therapist
Optometrist
Oral and Maxillofacial Surgeon
Outpatient Imaging
Outpatient Physical Therapy, Occupational Therapy and Speech Therapy
Pain Management
Pathologist
Pediatric Dentistry
Pediatric occupational therapy
Rehabilitation Engineering - Assistive Technology
Respiratory Therapist
Sleep Medicine
Your age is:
Answer Options Response Frequency Response Count
30-35 12.5% 65
36-40 12.7% 66
41-45 18.1% 94
46-50 18.3% 95
51-55 18.3% 95
56-60 10.4% 54
61-65 5.6% 29
Over 65 3.9% 20
answered question 518