Questions:
- Who is Physical Therapy Practice Builders?
- Why should I choose Physical Therapy Practice Builders?
- What will I get out of attending a Workshop?
- What if I am ready for Physical Therapy Practice Builders to help me with my marketing?
- What if the very idea of marketing my practice makes me feel uncomfortable?
- Can marketing really be done ethically?
- Isn't marketing risky?
- Can marketing help my large group practice?
- How do I select the right marketing firm?
- What if I have multiple goals for my practice?
- What if my partners or staff are resistant to marketing?
- How am I supposed to market and treat patients at the same time?
- Ours is a group practice. How can the Workshop be effective if we're not all there?
- How do I know that marketing will work?
- What happens after the Workshop?
Q. Who is Physical Therapy Practice Builders? (top)
A. In 1979, Physical Therapy Practice Builders pioneered the field of professional practice marketing. Today, we are the largest private-practice healthcare marketing firm in the nation. Our success stems from the success of our clients, who are located in every state and in nearly every imaginable socio-economic condition.
Q. Why should I choose Physical Therapy Practice Builders? (top)
A. For over 30 years, Physical Therapy Practice Builders has been helping practices like yours reach their growth goals. We help you focus your efforts on your specific areas of strengths and show you how to promote them in ethical, tasteful and effective ways. We know that most of our clients do not have a deep marketing background. As your marketing partner, Physical Therapy Practice Builders will be with you every step of the way.
Q. What will I get out of attending a Workshop? (top)
A. The simplest answer is that, perhaps for the first time, you will have a real plan for your future. During the course of the two days, you'll learn countless strategies and tactics to help you drive your practice, instead of being a passenger.
Each of the recommendations will work synergistically with the others, so you won't have to guess at your next step.
Finally, you'll leave your Workshop with a written, customized marketing plan that has been tailor-made to meet your objectives. Your plan will help you avoid the hit-or-miss tactics you may have used in the past.
Q. What if I am ready for Physical Therapy Practice Builders to help me with my marketing? (top)
A. An ideal starting point for the majority of practitioners is to attend one of our Strategic Growth and Marketing Workshops.
At our two-day Workshop, you will become familiar with our scientific marketing approach and multiple marketing techniques, individually selected for your practice's unique needs. In addition, you will receive a custom-designed 12-month marketing program, including best practices, timelines and appropriate budgets.
Most practitioners are so impressed with their Workshop experiences -- and our ethical, results-driven methods and philosophies -- that they ask us to help them with the actual implementation of their marketing programs. Physical Therapy Practice Builders' award-winning marketing agency delivers powerful, results-driven marketing support at a fraction of the cost.
If you work within a group practice, have multiple practice owners or possess extensive experience in broad-based marketing, you may require an On-Site consultation by a Marketing Consultant at your practice location. We provide an accelerated, one-day session with you and your staff in the comfort of your office.
Q. What if the very idea of marketing my practice makes me feel uncomfortable? (top)
A. You're not alone. Practice marketing was illegal just 30 years ago, and that legacy still shapes many doctors' attitudes. And you may see practitioners who market with methods that reflect poorly upon themselves -- and their professions.
Marketing can look cheap, even tacky, but you control the message and image of your marketing. In fact, your distaste for marketing can hold you back from the success you deserve. Don't dismiss its power. Focus on communicating your excellence, compassion for patients and integrity by marketing well.
At Physical Therapy Practice Builders, our years of experience can provide the resources you need to harness that power and make it work in your favor to build and protect an image of integrity, ethics and professionalism.
Q. Can marketing really be done ethically? (top)
A. The answer is a resounding yes. In fact, marketing can actually build your reputation while increasing your bottom line.
What's interesting is that one could argue that it's actually unethical to choose not to market. When you have decided not to market, you have made a decision to withhold valuable information from the public about where and how they can receive the care they need. Think about the consequences of not marketing.
Q. Isn't marketing risky? (top)
A. Done the right way, marketing can actually reduce your overall risk while enhancing your bottom line and your image. In fact, we believe it's much riskier not to market.
For more than 30 years, Physical Therapy Practice Builders has been guiding physicians and healthcare practitioners on how to professionally and ethically market their products and services to adapt to a dynamically changing environment.
Unlike many healthcare marketing firms, we use a proven four-step methodology -- the Scientific Method of Marketing -- to deliver measurable results on our marketing programs and ensure that practices feel comfortable and confident about marketing. In fact, we take the risk out of marketing with our program guarantee.
Q. Can marketing help my large group practice? (top)
A. Absolutely. In fact, many times a large group practice is the ideal candidate for marketing. Typically, large group practices are subject to the laws of tough corporate competition and must work even harder to gain the consumer's attention.
However, it is important that you involve all practice owners from the start. Designating a "marketing program champion" who can help facilitate your decision-making process efficiently is also recommended.
With multiple decision-makers involved in the process, sometimes personal preference wins out over best strategies for the practice. Therefore, it is important to appoint one person to stay focused on your original practice objectives and goals.
Q. How do I select the right marketing firm? (top)
A. If you're looking for quantifiable results and an enhanced reputation when selecting a marketing firm, relevant experience is the most important criteria to consider. This is your image you are entrusting, and you want a firm that has experienced repeated success.
Q. What if I have multiple goals for my practice? (top)
A. Many of the practices that attend our Workshops have more than one goal. The Marketing Strategist at your Workshop will address all of your goals with you. Based on your discussions, the ones that still makes sense will then be included in your plan. Throughout our 30 years of experience, we have found multiple goals are not as difficult to achieve if you have a plan in place to help you.
Q. What if my partners or staff are resistant to marketing? (top)
A. Most of the practitioners who resist marketing are the ones who equate it with advertising, which is a marketing subset. Advertising, you see, is only a part of a fully developed marketing plan, one that may also include internal marketing, e-marketing and referral strategies.
Once your partners or staff understand the value of developing your practice brand and the enhanced reputation that can result, they put aside their concerns and embrace the program.
For your staff, developing a marketing program can actually help them work smarter, not harder, and fill the reception area with more of the patients and cases you'd all like to see more of.
Q. How am I supposed to market and treat patients at the same time? (top)
A. We understand that you are a healthcare practitioner first and a businessperson second. That's why you'll not only receive a written marketing plan, you'll also be advised on the best ways to execute it. We want you to succeed and can help you assemble the best resources to achieve your goals.
Q. Ours is a group practice. How can the Workshop be effective if we're not all there? (top)
A. Some group practices are not suited to a Workshop. For them, it may be better to have one of our Marketing Strategists come to your office to address all of the partners or key people at one time. Call us for more information on our Onsite Consultation program.
Q. How do I know that marketing will work? (top)
A. You don't. But you do have one huge safety net: Your satisfaction is 100% guaranteed. So if for any reason you are dissatisfied with your Workshop experience, simply return your Workshop materials within three days of attendance for a full refund. Guaranteed.
Q. What happens after the Workshop? (top)
A. That's entirely up to you. You can do nothing, you can execute your plan yourself, or you can get our help.