We are proud of the elite team of Marketing Consultants that we have assembled to help guide your practice and design the most appropriate marketing programs. All possess extensive marketing and advertising experience. Many have worked for leading healthcare and Fortune 500 companies, and each has helped thousands of private practitioners achieve their practice growth goals.
Your Marketing Team:
Irene Doti - Training Program Consultant; Senior Marketing Consultant
Irene has served as Marketing and Public Relations Director for a managed-care company and leading health networks. She has a BA degree in Communications from Loyola University of Chicago and an MA degree in English from Portland State University in Oregon. She is a member of the San Diego Chapter of the American Society for Training and Development.
Kathy Gaughran - Senior Marketing Consultant
With over twenty years of practice consulting with the company, Kathy Gaughran has consistently turned in some of the highest scores on our client satisfaction surveys. Kathy brings to each client the uncanny ability to hone in on the specific challenges and opportunities they face and make specific, real-world recommendations for their strategic growth. Kathy's particular area of expertise is the Internet, the most dynamic healthcare marketing opportunity to emerge in decades.
Richard D. Hachenburg - Senior Marketing Consultant
Rich has over 20 years of experience in healthcare marketing and held the position of vice president of a nationally recognized healthcare device manufacturer. Rich is a graduate of Washington and Lee University in Lexington, Virginia, and holds an MBA degree from Tulane University in New Orleans.
Paul Herreras - Senior Marketing Consultant
Paul has over 24 years of Practice Marketing experience. He's been a trusted Marketing advisor to over 2,700 physicians and has more than 60 published articles. In addition, Paul is a former Marketing Strategist to one of the country's leading health science colleges and has taught more than 375 Practice Marketing Workshops throughout North America.
David Kent - Senior Marketing Consultant
David's experience with over 4,000 practices includes strategic planning, creative development, implementation and consulting during his 15-year marketing career. At ease with both solo and group practices, David's clients have a steady history of satisfaction and results. David is a Physical Therapy Practice Builders' five-time award winner for excellence.
Malcolm Palmer - Senior Marketing Consultant
Malcolm's conservative approach to marketing and his longstanding record of success help put clients at ease, especially those who are tentative about marketing. His enthusiasm for helping healthcare professionals grow their practices is contagious.
When clients begin to work with Malcolm to design step-by-step success plans, their collaboration can spark fresh ideas and new innovations that ultimately boost bottom-line results. And because he's helped build so many successful practices already, his arsenal of proven marketing strategies is capable of solving almost any marketing challenge that may arise.
Robin Parkin - Senior Marketing Consultant
After guiding thousands of clients toward their goals, Robin has learned which strategies are most powerful, what tactics are appropriate to achieve specific goals and how to reach clients' objectives by drawing on years of experience of what she knows has worked in the past - and what hasn't. This valuable knowledge and experience allows her to make recommendations with confidence.
Robin has worked with countless clients over the years, so it's rare that a client presents her with a scenario she hasn't encountered before. When something new does arise, she enjoys the challenge of examining the situation and thinking creatively to find solutions that work.
Jonathan Vidal - Senior Marketing Consultant
Over the course of his career, Jonathan has developed successful marketing programs for a wide range of businesses and healthcare practices. The depth and breadth of his experience bring you the unique ability to recognize and capitalize on your strengths as well as the insight to successfully overcome your challenges. Jonathan's commitment to a thorough analysis of the details of your practice is just one measure of his commitment to your success.
Lori Ann Waltz - Training Program Consultant; Senior Marketing Consultant
Lori managed a highly successful surgical practice for nearly two decades and has firsthand knowledge of the marketing and practice-management issues that face medical offices. Lori has provided training, tools and skills for over a thousand practices. She is a member of the Orange County Chapter of the American Society for Training and Development.
Our Staff Trainers:
Irene Doti - Training Program Consultant; Senior Marketing Consultant
Irene has served as Marketing and Public Relations Director for a managed-care company and leading health networks. She has a BA degree in Communications from Loyola University of Chicago and an MA degree in English from Portland State University in Oregon. She is a member of the San Diego Chapter of the American Society for Training and Development.
Lori Ann Waltz - Training Program Consultant; Senior Marketing Consultant
Lori managed a highly successful surgical practice for nearly two decades and has firsthand knowledge of the marketing and practice-management issues that face medical offices. Lori has provided training, tools and skills for over a thousand practices. She is a member of the Orange County Chapter of the American Society for Training and Development.
Dr. Seth Lederman - Healthcare Trainer
Seth Lederman, a national speaker on business and practice growth, is an operational development specialist. As an industry consultant, he is a leading expert on healthcare business planning & development. Seth also has 20 years experience running his own healthcare practices and pioneered the multi specialty practice approach for spine and sports medicine.
Nancy Messervey - Healthcare Trainer & Training Program Consultant
Nancy is a Certified Career and Job Transition Coach with a Master’s Degree in Occupational Therapy. She has lent her talents in professional development to such organizations as Allstate, ACCO Brands, Baxter Healthcare, Hospira, Cardinal Healthcare, Caremark, Walgreen’s and many others. Nancy serves on the Board of Directors of the Chicago Chapter of the American Society for Training and Development and the Association for Career Professional International.
Hal Dibner, PhD
Hal has been helping people to discover their talents for 30 years. He graduated from Boston University in 1967 with a degree in Psychology and then attended Harvard Medical School in a combined MD/PhD program in Molecular Genetics. Hal received his PhD in Counseling Psychology and Environmental Medicine in 1981 and was board-certified as an analyst in 1983. Since that time, he has maintained a private practice and worked as a consulting psychologist to key executives around the world. Clients say Hal’s greatest assets are his perceptiveness and ability to key in on the real issues.
Wendy Lipton Dibner, MA
Wendy has been assisting people to discover and use their talents for 25 years. She received her bachelor’s degree in Sociology and Theater Arts in 1978 from Southern Connecticut State University and her master’s degree in Sociology and Social Psychology from Duke University. She is certified as a Gestalt psychologist. In 1988, she began developing and implementing workshops and seminars in sales, leadership, conflict resolution, stress management and communication for Fortune 500 companies and small businesses all over the world.
Pam Wilson - Healthcare Trainer
Twenty years of experience in medical practice management have developed Pam’s deft touch in training and inspiring medical practice staff members. Her resume includes extensive course study in practice management, ICD9 and CPT Coding, providing a depth of experience and education from which all her clients benefit.